Box 1
Box 2
Box 3
Problem
What’s getting in the way of your customers getting
what they want? (Make sure it’s a problem you solve!)
Example of the problem
Short description, if helpful.
Example of the problem
Short description, if helpful.
Example of the problem
Short description, if helpful.
Guide Statement
Talk about WHY you care, how you’re SIMILAR to your customers, and
why they can TRUST you to help you solve your problem.
Trusted by leading companies
Differentiating statement
Authority Building Video
3 Step Plan
Break your process or solution down into three simple steps. This makes it easy for
your customers to do business with you.
1
Step 1
Short description of
this step
2
Step 2
Short description of
this step
3
Step 3
Short description of
this step
Agreement Plan
You have some options here. It can be “Our Promise to You” or “Our
Guarantee.” Or it could be your differentiators.
Ask, “What do my customers need to know to make a good decision?”
Thing 1
Short description
Thing 1
Short description
Thing 1
Short description
Thing 1
Short description
Testimonials
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
Name
“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
Name
Failure Statement
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.
Offer
Here’s what you get:
– This is essentially, “what’s in the box,” for your product or
service.
– It’s also good to mix in positive results your customers will
experience.
– Bullet points are fine
– Then wrap up with a call to action, like this:
You get all this, plus the confidence you’re living your best
life when you purchase PRODUCT today!
Call to Action
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